The Challenge
After the success of its debut, GROW – The Future of Leather Goods returned to ILM Offenbach for a second edition in August 2025. This time, the goal was to go further: expand the network of material innovators, deepen the conversation between science and design, and show not only what’s possible, but what already works. The challenge was to evolve the exhibition from a tactile material showcase into a platform where products, prototypes, and cross-industry collaborations take center stage –while staying accessible and relevant to a wide industry audience.
Our Solution
We curated an expanded exhibition featuring an even broader range of next-generation materials: from established players like MIRUM®, Hyphalite, and Elevate to exciting newcomers such as AltLeather (grape-based), GOZEN (bacterial nanocellulose), and INNOVERA (recycled tire-based).
The concept moved “from material to market”: alongside raw materials, we presented finished products developed by GROW the Studio, Calvin Klein, New Balance, and Veshin Factory, demonstrating how these innovations can already be used in real-world applications.
A dedicated area spotlighted emerging talent: design students from the University of Pforzheim, who created accessories collections from donated surplus materials, bridging creativity, circularity, and next-gen thinking.
Through this expanded format, GROW Volume 2 became more than an exhibition — it became a community platformwhere material innovators, designers, manufacturers, and brands connect to accelerate the adoption of sustainable materials in the mainstream.
Scope
• Curation & concept development
• Material innovator coordination (global)
• Product selection and exhibition design
• Cross-industry collaboration setup
• Educational partnerships with emerging designers
Highlights
• Over 8 featured biomaterials, including grape-, fungi-, algae-, and tire-based options
• Real products on display from GROW the Studio, Calvin Klein, New Balance, and more
• Student collections from University of Pforzheim using offcut materials
• Hands-on format bridging science, fashion, and industry application





