A world record attempt of this scale needs more than a name — it needs a face. The HYROX100 logo had to communicate the brutal simplicity of the challenge — 100 days, 100 races, no pause — and perform everywhere at once: as a thumbnail on daily YouTube livestreams, on social media, on apparel, and in press coverage, staying instantly legible from day 1 to day 100.

We designed a logo that puts the number at the center of the story: 'HYROX' set in heavy, compressed block capitals with the '100' stacked beneath — flanked by speed lines that turn the number into a racing badge in motion. Below it, Simon Gronau's handwritten signature adds the human dimension: this record is a personal promise, signed daily. The mark comes in two versions — a clean cut for digital use, and a textured, battle-worn edition whose distressed surface tells the story of 100 days of grind, made for apparel and merchandise. Executed strictly in one color, the logo works everywhere the challenge lived — as a YouTube thumbnail on 100 daily livestreams, on shirts and event backdrops, in press features — and stays legible from full-screen broadcast graphics down to a favicon.