The Challenge

For the launch of the High Protein Kaiserschmarrn and High Protein Vanilla Waffles, More Taste needed a set of visuals that would communicate both appetite appeal and brand personality. The goal was to create imagery that feels authentic, warm, and inviting, while clearly showcasing the products themselves. At the same time, the photos had to work across multiple channels - from the online shop to social media - and support the playful, energetic identity of the More Taste brand.

Our Solution

We developed the creative direction for the full photoshoot, defining the visual language for both product-focused and lifestyle imagery. The concept emphasized a warm, natural atmosphere that highlights the texture and indulgent look of the finished dishes while staying true to the brand’s approachable tone.

Our team selected and briefed the photographer, planned the visual composition, and coordinated feedback throughout the process. The resulting image set includes clean product shots and engaging lifestyle scenes that show the baking mixes in use, making the products feel both aspirational and accessible for the More Taste community.

Scope

• Creative direction and visual concept development
• Photographer selection and briefing
• Art direction for product and lifestyle scenes
• Feedback and coordination during and after the shoot

Highlights

• Visual campaign for High Protein Kaiserschmarrn and Protein Waffles
• Combination of product-focused and lifestyle imagery
• Strong appetite appeal aligned with More Taste branding
• Assets optimized for e-commerce and social media

Photos © Darina Ludes