More Taste Product Photoshooting

A complete visual repositioning of MORE TASTE through authentic product photography replacing AI-generated imagery.

Project Overview

Project Client and Completion:
More Taste
November 30, 2025
Conducted Services:
Branding
- Creative Direction
- Visual Identity
Project Challenge:
Align the brand’s visuals with its handmade, high-quality production while increasing appetite appeal and credibility.
Project Solution:
We developed a new creative direction, selected and briefed the photographer, and supervised the full shoot to create warm, realistic, product-focused imagery.

Project Development

The Challenge

MORE TASTE had established itself in the fitness food space with a loyal customer base — but its visual presentation didn’t reflect the handmade quality and craftsmanship behind the products. Previous visuals were AI-generated mockups that lacked realism and emotional appeal. The brand needed a new visual direction that felt fresh, honest, and appetizing, while also clearly communicating the product's unique selling points — high protein, handmade, and made in Germany.

Our Solution

We developed a new creative direction that placed the real product at the center — focusing on clarity, warmth, and appetite appeal. Starting with a visual concept and art direction guide, we searched and commissioned the right photographer to execute the shoot. Our team managed the entire process, including creative briefing, styling input, feedback during the shoot, and final image selection.

The result is a cohesive new image world that presents the handmade Pro Pizza in an authentic, mouthwatering way — from raw dough to the baked product. These visuals now form the backbone of the MORE TASTE online shop, packaging, and social media presence.

Scope

• Creative direction and visual concept development
• Photographer scouting & briefing
• Art direction and styling feedback
• Full shoot supervision and post-production review

Highlights

• Shift from AI imagery to authentic, handmade product visuals
• Warm, clear and appetizing photography style
• Reinforces quality and transparency of production
• Used across web, social and influencer content