The Challenge

For Valentine’s Day, More Taste wanted to create a playful, brand-aligned giveaway that goes beyond typical add-ons and truly engages the community. The idea was to develop a product that feels fun, giftable, and shareable — while still reflecting the brand’s focus on quality and thoughtful design. At the same time, the item needed to be suitable for scaled production, easy to integrate into order fulfillment, and visually strong for social media during the campaign.

Our Solution

We designed a set of custom “A-MORE” socks in two bold colorways — pink and blue — featuring playful pizza illustrations that tie directly into the More Taste brand world. The designs balance humor and aesthetics, making them both eye-catching and wearable beyond the campaign.

The socks were produced in Spain using organic cotton and developed as fully fashioned pieces, meaning the designs are knitted directly into the fabric rather than printed. This ensures durability, comfort, and a higher-quality finish. The final product became a distinctive and memorable giveaway for Valentine’s Week — strengthening brand connection while creating strong visual moments for content and gifting.

Scope

• Product concept and design development
• Graphic design and illustration
• Material sourcing and supplier coordination
• Production supervision

Highlights

• Custom “A-MORE” sock design in two colorways
• Playful pizza-inspired graphics aligned with brand identity
• Made in Spain from organic cotton
• Fully fashioned (knitted design) for premium quality and durability
• Used as a high-impact Valentine’s Week giveaway