MORE TASTE wanted to reward its subscribers with something more meaningful than a discount code: a piece of the brand for everyday life. The challenge — merchandise usually looks like merchandise. The shirt had to work as a fashion piece first and a brand statement second, wearable far beyond the kitchen, while still being unmistakably MORE TASTE to those in the know.

We created a hand-drawn, one-color artwork celebrating what the brand stands for: a pizza surrounded by fresh ingredients — tomatoes, chili, corn, mushrooms, broccoli, olive oil — framed by the line 'Another Day, Another Pizza'. The illustration keeps a deliberately loose, sketched line so it reads as art print, not advertising; the MORE TASTE logo stays small and quiet. Two tone-matched colorways carry the design as a large screen-printed back print: warm red on soft lilac and deep navy on cream, on oversized organic cotton tees with a unisex fit.