MORE TASTE Backing Mixes Packaging

Packaging design for two high-protein baking mixes - Kaiserschmarrn and Vanilla Waffles - combining playful branding with sustainable pouch research.

Project Overview

Project Client and Completion:
More Taste
February 28, 2026
Conducted Services:
Packaging
- Packaging for Food
Project Challenge:
Develop a food-safe, biobased pouch within a strict price target while fitting extensive product information onto a very small packaging format.
Project Solution:
We researched suitable sustainable pouch materials and created a clear, colorful design system that organizes nutritional information, baking instructions, and ingredients in an appealing and easy-to-read layout.

Project Development

The Challenge

More Taste planned to launch two new baking mixes - High Protein Kaiserschmarrn and High Protein Vanilla Waffles - designed to bring classic comfort food into a high-protein, fitness-oriented product line. The goal was to develop packaging that reflects the playful and energetic More Taste brand while also meeting the technical demands of food packaging. A key challenge was identifying a sustainable, biobased pouch solution that would remain safe for food contact and still fit within the brand’s targeted price point. At the same time, the relatively small pouch format required accommodating extensive information such as nutritional values, ingredients, and baking instructions without compromising visual clarity.

Our Solution

We began with material research, identifying pouch options that balance sustainability, food safety, and cost efficiency. Once a suitable packaging format was defined, we developed the graphic design for the pouches, using bright, playful colors and bold typography that align with the More Taste visual identity and stand out clearly in both retail and social media contexts.

To manage the limited space on the pouch, we created a carefully structured layout that organizes information into clear visual zones. Nutritional information, preparation instructions, and ingredient lists were integrated in a way that remains easy to read while maintaining a clean and appealing design. The final packaging combines functional clarity with strong brand character - ensuring the products are both informative and visually engaging.

Scope

• Sustainable pouch material research
• Packaging concept and layout development
• Graphic design aligned with More Taste branding
• Information hierarchy for small-format food packaging

Highlights

• Packaging design for two baking mixes: High Protein Kaiserschmarrn and High Protein Vanilla Waffles
• Exploration of biobased pouch materials within strict cost parameters
• Clear information layout despite limited packaging space
• Playful, colorful design that strengthens brand recognition