The Challenge
To support the launch of their new Pro Pizza — a high-protein, high-fiber upgrade to their signature product — MORE TASTE wanted to create a packaging concept designed for influencer seeding and customer engagement. The packaging needed to grab attention, tell a clear product story, and reference classic pizza branding in a way that felt bold, fun, and modern. It also had to reflect the brand’s functional fitness positioning — without losing its playful tone.
Our Solution
We designed a custom packaging in the style of a classic takeaway pizza box — reimagined through the lens of the MORE TASTE brand. The box design combined bold typography, a bright color palette, and cheeky copy to match the energy of the More Taste community. All design elements were created in-house: from layout and fonts to color selection and custom graphics.
The result is a box that feels instantly familiar, yet clearly stands out as something new — merging pizza nostalgia with functional food branding. The packaging was used for influencer gifting and PR send-outs, helping drive online buzz and product visibility around the launch.
Scope
• Packaging concept development
• Graphic design & layout
• Typography & color selection
• Print-ready file delivery
Highlights
• Takeaway-style pizza box with fitness twist
• Typography-driven, bold visual style
• Designed for influencer visibility and shareability
• Functional and fun — just like the product
